FOB: Pricing Your Products to Position at the Wholesaler
Article 1: Why FOB Pricing Matters: Positioning at the Wholesaler
When it comes to pricing your products as a producer or importer in the alcohol industry, FOB (Freight on Board) pricing plays a crucial role in effectively positioning your products at the wholesaler. Understanding why FOB pricing matters and how it impacts your business is essential for achieving your desired retail and cocktail pricing goals. In this article, we will explore the significance of FOB pricing and its implications for successful product placement.
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