FOB: Pricing Your Products to Position at the Wholesaler
Article 4: FOB Pricing and Channel Differentiation: On-Premises vs. Off-Premises
When setting FOB (Freight on Board) prices for your products, it's crucial to consider the differentiation between on-premise and off-premise channels. Understanding the unique characteristics of each channel can help you develop an effective pricing strategy that aligns with the market dynamics. In this article, we will explore the importance of channel differentiation and its impact on FOB pricing, while also addressing considerations for markets with pricing restrictions.
1. Recognizing the Value of On-Premise and Off-Premise Channels
Both on-premise and off-premise channels play a significant role
Keep reading with a 7-day free trial
Subscribe to Booze Clues: Unraveling the Business of Adult Beverages with to keep reading this post and get 7 days of free access to the full post archives.