Booze Clues: Unraveling the Business of Adult Beverages with

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FOB: Pricing Your Products to Position at the Wholesaler

FOB: Pricing Your Products to Position at the Wholesaler

Article 4: FOB Pricing and Channel Differentiation: On-Premises vs. Off-Premises

Ian Pfeffer's avatar
Ian Pfeffer
Jun 09, 2023
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Booze Clues: Unraveling the Business of Adult Beverages with
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FOB: Pricing Your Products to Position at the Wholesaler
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Photo by Clem Onojeghuo on Unsplash

When setting FOB (Freight on Board) prices for your products, it's crucial to consider the differentiation between on-premise and off-premise channels. Understanding the unique characteristics of each channel can help you develop an effective pricing strategy that aligns with the market dynamics. In this article, we will explore the importance of channel differentiation and its impact on FOB pricing, while also addressing considerations for markets with pricing restrictions.

1. Recognizing the Value of On-Premise and Off-Premise Channels

Both on-premise and off-premise channels play a significant role

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