Article 3: Implementing and Executing Incentive Programs for Optimal Results (Part 1)

Chapter 3: Incentive Programs: Driving Sales and Building Relationships

Article 3: Implementing and Executing Incentive Programs for Optimal Results (Part 1)

Designing effective incentive programs is only the first step. To achieve optimal results, it is crucial to implement and execute these programs with precision and strategy. In this article, we will explore the key strategies and techniques for successfully implementing and executing incentive programs in the adult beverage industry. By following these best practices, you can maximize the impact of your incentives, drive sales, and build strong relationships with wholesalers, retailers, and customers.

Sampling and Utilizing Point-of-Sale (POS) Materials:

Sampling is a powerful tool in creating brand awareness and driving product trial. When implementing incentive programs, consider incorporating sampling initiatives to support your sales efforts. Provide samples of your products to sales teams, retailers, and even end consumers to encourage trial and generate buzz.

1.       Tasting and introduction to the sales team.

2.       Sample launch or 100% supported samples for the sales team to taste their customers on.

3.       Supported tastings in retail for end consumers where legal.